KARTELL Masters Studied

INSTUDIO clients sometimes request that the Design Directors provide them with internet design sources for furniture. One of their bookmarked favorites includes Kartell. The Italian company is known for their fashion forward innovative contemporary furnishings, accessories and lighting utilizing technology, plastic materials and star designers like Philippe Stark. Whenever possible the Design Directors like to see the actual products that they recommend, this would sadly be impossible since San Francisco no longer has one of the international Kartell showrooms.

While searching for stylish dining chairs for a loft project the Design Directors found the 2010 Masters chair designed by Philippe Starck & Eugeni Quitllet. At first glance the familiar shapes found on the back of this chair were intriguing.

Iconic chair back shapes originally created by three modernist design masters were incorporated into one chair. The 7 Series chair by Arne Jacobsen, the Tulip Armchair by Eero Saarinen and the Eiffel Chair by Charles Eames were combined to create a hybrid. Although the Design Directors really liked the chair something was off and they decided not to recommend this chair.

For several days we couldn’t figure out what we disliked about the chair and continued to look at images of it from all angles. Then it hit them! The only straight line on the chair was the horizontal line where the back meets the seat. Perhaps this was done to create stability. Perhaps it was done to add a contemporary edge to the chair. Perhaps no one paid attention to the detail.

With the magic of Photoshop INSTUDIO restyled the Masters Chair into a chair that they would be happy to use or recommend to clients. Unfortunately it only exists as an image. Details and shapes can make or break furniture design. Pay careful attention to the details found on all furniture. When shapes and proportions are balanced or unbalanced you will see it in an instant, yet it may take a while figure out why you like or dislike on a piece.

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