The unassuming vine covered building at 1500 Seventeenth Street on the northwest corner of Arkansas looks plain on the outside but it is the home to three creative businesses. Buddy Rhodes is an artist and the innovative design force for concrete products. INSTUDIO Design Directors/Artists develop their ideas for art and interior design projects. MISSION PICTURES can make everything from a quick film to a theatrically screened documentary.

Shane King and Arne Johnson of MISSION PICTURES asked the Design Directors of INSTUDIO to develop a design plan that would allow them to casually work in their small studio while giving them more style than their film equipment and free leftover furnishings was providing. Being unfamiliar in working with interior designers, the film makers had reservations in how their working environment would match the vision that INSTUDIO would create for them.  Their desire was to convey a “homey, comfortable” atmosphere where a dog and three young children often come to the workplace.

As with any size project, the INSTUDIO approach is, “it starts with a plan”.  Knowing that space was limited and work and storage requirements could not be compromised, the new furniture and placement was a leading factor in the overall design. Due to Budget constraints the Design Directors used Craigslist, online stores and local discount sources for materials, furniture, and accessories.

The colors and materials that were chosen were clear colors found in nature. The various shades of the ocean blue carpet are a strong foundation and counterpoint to the warm golden hue chosen for the walls. Since film makers work with visual imagery the Design Directors suggested constructing a “controlled chaos” art installation wall that can evolve with their lives. MISSION PICTURES requested a “Mad Men” style bar for the occasional cocktail party after work. INSTUDIO thought that tall directors’ chairs completed the hip young film maker vibe.

INSTUDIO likes to design for small business because the personality of the business owner can shine through carefully selected furnishings, materials, fixtures, colors and art. It starts with a plan.

INSTUDIO the art of design the business of living