JC Penny New Furniture Collections

JCP ARTICLE IMAGE 1Months ago INSTUDIO Design Directors were searching for a pair of accent tables to use as coffee tables for a nearly completed design of a family room for an online client living in Michigan. For several reasons the Designer Directors decided to look for tables at JC Penny:  the stores new branding and product lines; and, a store located near the client. Unfortunately at the time there was nothing new to pique their interest at JC Penny.

Weeks later Samuel Fleming Lewis discovered a beautiful contemporary chair and lamp within the pages of Architectural Digest Magazine designed by his longtime interior design hero Sir Terrence Conran.  Much to Lewis’s surprise the internationally known British designer had introduced new home furnishing lines for JCP.

Returning to the JC Penny online site was an eye opener! New brands “DESIGN BY CONRAN” and “HAPPY CHIC by Jonathan Adler” offered affordable classic contemporary designs well matched to any personal design style. Conran’s expertise as an author, retailer and designer is seen in his timeless designs that are destined to become collectable classics. Jonathan Adler says he’s just a potter but the internationally known ceramicist is so much more. His retro inspired designs bring styling of yesteryear’s into the present with color and panache.

If you love design you will discover great new style for the home at JCP! A few of INSTUDIO favorites are seen here. View the new home collections at JCP by:

CONRAN  http://www.jcpenney.com/dotcom/jsp/browse/category.jsp?id=cat1002350030&cm_re=S10-_-CAT-_-Design_by_Conran             ADLER http://www.jcpenney.com/dotcom/jsp/browse/category.jsp?id=cat1002350013&cm_re=S10-_-CAT-_-Happy_Chic

INSTUDIO  the art of design the business of living  instudio-sf.com