CHAIRISH 2014 ARTICLE IMAGE 3INSTUDIO creates artistic personalized high style small business design. The interior Design Directors have spent years planning and designing business spaces for large corporations. In business design creativity is always balanced with common sense programming. The Design Directors like to design small business spaces because the business owner’s vision can be captured as part of an overall branding strategy.

INSTUDIO was selected to develop, create and design a business office for the high-end online furniture consignment source CHAIRISH. Their selected office space is an historic landmark building among the chic design resources found in San Francisco’s Jackson Square. The building had a recent furniture history of its own as a former Design Within Reach store. The combination of a quick turnaround time, specific programming requirements and the limited impact that can be made to landmark buildings was a challenge met.

Shortly after a furniture plan was completed, business furniture was selected, approved and purchased. CHAIRISH then worked with their graphic designers to develop corporate identity including a signature pink. INSTUDIO selected the recycled paper product “Softwall” to create conference areas. The movable wall system is stacked sound absorbing paper that requires no construction permits. For lighting an artist brought to life the Design Directors vision of clouds conceived as Chinese paper lanterns. A paint palette of bright white was accented with pink and gray. Open minds, quick decisions and grace under pressure by everyone involved got CHAIRISH up and running by their move in date.

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INSTUDIO the art of design the business of living