Design Direction

The Octagon Dining Table is an Award Winning Design

The Octagon Dining Table is an Award Winning Design

Hickory Chair Furniture Company announced the winners of its Centennial Design Challenge in the January 2012 issue of ARCHITECTURAL DIGEST magazine. INSTUDIO interior Design Director Samuel Fleming Lewis of San Francisco was the proclaimed winner of the design professional category with his Octagon Dining Table. Hickory Furniture Company was founded in 1911 in Hickory, North […]


Thinking about New Interior Design?

Thinking about New Interior Design?

Design takes time.  Thoughtful planning opens the doors to great design. When contemplating a new style for your living or work space INSTUDIO Interior Design Directors suggest that you contact a designer for a consultation long before you think your project will actually begin. An interview with a design expert can help you flesh out […]


When He Likes Design as Much as She

When He Likes Design as Much as She

While watching HGTV television programs the Interior Design Directors of INSTUDIO often hear the phrase “happy wife, happy life” when men defer all of the Interior design decisions to their spouses. Most men will settle for a comfy chair for themselves in room of her design. A “man cave” in the basement or garage can […]


Inspired by Luscious Dark Colors?

Inspired by Luscious Dark Colors?

Dark colors can make a striking statement when used as wall colors.  Notice the variety of red-purples and blue-purples in plums.  They are rich with lively warm, reddish tones. Deep colors aren’t for everyone but “night people” should enjoy the dark shades that they love as part of their interior design plan. Most people think […]


LOOK!

LOOK!

If you are ready to start your interior design project, it is also the time to open your eyes and starting looking at everything around you.  You never know what might be a cue for your inspiration, but if you are not observing you might just miss it. A common characteristic of artists is that […]


Online Design Direction, Updating a Kitchen with Paint

Online Design Direction, Updating a Kitchen with Paint

Do-it-Yourself design clients can purchase online interior Design Direction through instudio-sf.com.  The following dialogue is between Design Director: Samuel Fleming Lewis and Client:  Maureen who was looking for that perfect gray for her kitchen walls. Maureen: I need help finding the correct grey wall color for my kitchen. I have cherry wood cabinets, small stone tile […]


Getting the Most out of Your Space

Getting the Most out of Your Space

When space is at a premium in your home, true for many big city dwellers, getting the most out of your space is crucial.  Creating multi-functional spaces helps, i.e. a dining room with a wall of bookcases that can also function as a library.  Another way to maximize your space use is look again at […]


The Subtlety of Hue

The Subtlety of Hue

Hue is another word for color.  The Design Directors of INSTUDIO often talk the language of color using its synonym hue.  We do so because it helps us get just the right color.  For instance, we all know the color green.  Or do we?  There are hundreds of greens and they will fall within the […]


Can your picture capture your Design Direction?

Can your picture capture your Design Direction?

The gentleman’s suit is a well tailored classic glen plaid, his hair is neatly groomed.  A trim mustache says that he may think a little out of the box. A pocket square tells us that he may like a few extra details to enhance his overall presentation. Posing in front of the trophy taxidermy says […]


Using CRAIGSLIST as your FURNITURE STORE

Using CRAIGSLIST as your FURNITURE STORE

Wherever you live Craigslist can become your local personalized furniture store. To personalize your “furniture store” select furniture “by owner” and use keywords for the specific item that you are looking for including brands, manufacturers, styles, names, types and descriptive words. The keywords become the aisles of your store by limiting your search to viewing […]


You have the life, INSTUDIO develops the style

You have the life, INSTUDIO develops the style

Wherever you live your space is used for the way you live.  INSTUDIO starts design projects with a furniture/space plan that is directly related to how you live and what you do. The interior Design Directors are visual artists. Artists use whatever materials that are necessary to communicate a visual message. When it comes to […]


Developing Design with Timeless Textiles

Developing Design with Timeless Textiles

The artistic eye moves around a room taking in color, proportion, balance & rhythm. Large things are seen first then we notice details that enhance the overall space. When selecting a color palette develop it with nuance by using a wide variety of textiles including different patterns that are geometric, organic or historic to delight […]


Beauty is Where You Find It, A lesson in Observation

Beauty is Where You Find It, A lesson in Observation

Taking a moment to observe & appreciate what we see every day will train your eye to see beauty in everything. Even trash on the street becomes a visual composition of color, texture, light & shadow. Designers are observers, when designers travel locally or internationally they observe different shapes, colors, scale, combinations, patterns, materials, finishes […]


It’s Your Design

It's Your Design

The Design Directors of INSTUDIO encourage you to remember to use your own style to develop your interior spaces and to carefully consider how you and yours want to use the space.  We all get “advice” from friends and family when engaged in a design project.  Sometimes, lots of advice that varies from person to […]


Are You Finnish Yet?

Are You Finnish Yet?

The architects of the modernist movement designed and produced simple classic furniture to complement the interiors of their sleek innovative buildings. Most of the furniture designers of the modernist movement cultivated classic designs utilizing steel & glass. Environment, materials & production methods influence the design development of architectural & furniture design. Finnish architect Alvar Aalto […]


Develop a Natural Color Palette from Granite

Develop a Natural Color Palette from Granite

The natural beauty, color & durability makes granite a popular choice for counter tops in kitchens & baths. The wide range of colors seen in natural stone can be the foundation for developing a color palette for a room. When selecting stone colors for an existing kitchen or bath take home samples to coordinate your […]


Being at Home with Planning your Kitchen

Being at Home with Planning your Kitchen

Kitchens have come full circle from being the center & hearth of the home for cooking, eating & gathering, to clean efficient hidden away spaces used only for cooking, to again being the center of gatherings in open plan kitchens. What makes a good kitchen? The obvious answer based on today’s trends would be stainless […]


Plan with Design & Decoration in Mind

Plan with Design & Decoration in Mind

“It starts with a plan” is the mantra of the Design Directors of INSTUDIO. The plan is the road map for overall interior design direction. If you don’t know where you are going how will you ever get there? Start with a furniture plan. Even people who don’t intend to design a room create a […]


Interior Decorating & Design Starts With a Plan

Interior Decorating & Design Starts With a Plan

The interior Design Directors of INSTUDIO use the phrase “It starts with a plan” as an all inclusive directive for design services that change lives through design. An overall plan comes into play for any budget or design direction from restyling a room, redecorating, remodeling one room or designing completely custom home interiors. Restyle of […]


Colors Inspired by Palm Springs, California

Interior Design Directors Samuel Fleming Lewis & Stephen Kladder were asked to select a new paint color palette for the exterior of a mid-century condominium complex in Palm Springs, California. A new creamy white was selected to retain the cool mid-century vibe for all of the buildings. The surrounding purple/mauve tones of the mountains, beige […]


Get on the Ball with Decorative Accessories

Get on the Ball with Decorative Accessories

Round shapes enhance interior design as timeless reusable accessories. Orbs, spheres, globes or balls are available in a wide range of finishes and materials suitable for any style of design and décor. Glass, wood, rope, metal, stone, raffia, ceramic, plastic, moss and even sports balls gathered in a vessel makes an interesting display that adds […]


What’s Modern? What’s Contemporary?

What’s Modern?  What’s Contemporary?

Two chairs with similar styling are as different as black and white, one is modern and one is contemporary.  Modern and contemporary are often used interchangeably to describe sleek new furniture, products and interiors. While the overall look may be similar, modern and contemporary designs are very different things. Modernism in architecture and design developed […]


A Bowl of Apples & Interior Design

A Bowl of Apples & Interior Design

Interior design is an equal balance of art and science. The art of design is as simple as being aware of a bowl of apples but…What color are the apples? How many apples fit in the bowl? What style, color or texture is the bowl? Where was the bowl made, is it hand crafted or […]


What to Do About Pink

What to Do About Pink

Every color has its place; however, if you forced Design Director Stephen Kladder to pick his least favorite color, it would be pink.  So, what to do about pink?  In his artwork, Design Director Stephen Kladder easily found pink’s proper place in his piece entitled, “Steppin’ Out”, inspired from the back pages of an Interview […]