Rooms

Like Leather? Lay It on the Floor!

Like Leather?  Lay It on the Floor!

Leather floors were once only used in the rooms of grand homes. Thick custom leather tiles required skilled professional installers. Leather for your floors is now as easy, practical and good looking as wood.  It’s not as expensive as it used to be either with a thinner product and easy installation that can give you […]


The Continuing Legacy of Italian Design

The Continuing Legacy of Italian Design

Everyone knows the Renaissance began in Florence, Italy.  Europe emerged from the Dark Ages on the impetus of Italian innovation in the arts, architecture and design.  The Italian legacy in design still continues and one of the leaders much liked by the Design Directors of INSTUDIO is Flexform. Establishing itself during the innovative era of […]


How to get Shagged Today

How to get Shagged Today

Shag carpet was “in” during the mid1960’s and throughout the1970’s. Most people think of shag pile as the perfect complement to vintage style interiors. The Design Directors of INSTUDIO think of groovy “long haired” shag as a plush luxurious carpet or rug that can add depth and texture to most design styles. In neutral or […]


So You Like Yellow!

So You Like Yellow!

The color yellow is usually associated with bright and cheerful, sunny and light.  In some cultural traditions, for instance in many Native American cultures, it is the color that represents our spiritual nature.  Its complimentary color is purple which is generally viewed as an intense color.  Surprisingly, many people do not think of yellow as […]


The Monochromatic Room

The Monochromatic Room

A monochromatic color scheme uses a single color throughout to develop a room design. Paint or wall finishes, floor finish, rugs or carpet, window treatments furniture and upholstery fabrics are all slight variations of the same color.  The overall effect is expansive; monochromatic color schemes make small rooms seem larger. Large rooms gain a luxurious […]


Compositions in a Room

Compositions in a Room

Residential interior design and decoration is built upon four basic layers of elements within an overall composition that personalizes living space. The first layer is the Interior architectural space or room. The second is the defining details of the architectural space. The third includes floors walls and ceiling or the “shell”. The furniture plan and […]


Experiencing Feng Shui

Experiencing Feng Shui

Most people have heard of Feng Shui, far fewer people understand what it is about.  Design Directors Samuel Fleming Lewis and Stephen Kladder recently had a Feng Shui professional come to their home to conduct a limited Feng Shui analysis of their living spaces, admittedly, with some trepidation. Jaiya Alamia of Harmonious Home, Sustainable Living […]


Art imitates life on Kitchen Design & Style

Art imitates life on Kitchen Design & Style

INSTUDIO interior Design Director Samuel Fleming Lewis loves interior design. His idea of escape from design projects or client work is watching HGTV. Cartoons fit the bill for complete escape and Lewis enjoys “American Dad”. In an episode where Francine and Stan disagree on design style for a kitchen remodel the cartoon situation mirrors reality. […]


COLOR! COLOR! COLOR!

COLOR! COLOR! COLOR!

Color is all around us.  Nature provides an envelope of color when we are outside.  All colors are found in nature.  Color is also the envelope of our interior spaces where we live and work.  The Design Directors of INSTUDIO are constantly aware of the envelope of color in the development of an interior design […]


Tactile Texture

Tactile Texture

Adding texture to your design can bring an unexpected look and feel to your design project.  There are now several tile choices that can bring beautiful texture into your rooms.  Tiles with broad strokes of concave and convex texture that can be arranged to provide pleasing patterns of texture for back splashes in kitchens and […]


Seriously into Leather?

Seriously into Leather?

A leather sofa is a leather sofa unless you intend to purchase a leather sofa that will last for generations. The crafting of Hancock & Moore leather seating begins with double doweled hand built hard wood frames.  The North Carolina company is one of the few furniture manufacturers who still to construct sofas & chairs […]


Furniture by Architect Norman Cherner

Furniture by Architect Norman Cherner

Mid-Century Modernist architect Norman Cherner was a pioneer in the development of prefabricated low-cost modular dwellings.  Cherner was educated in the Bauhaus tradition of interdisciplinary design. Although best known for his furniture, his designs include graphics, glassware & lighting. Found in furniture collections worldwide the 1958 molded plywood ‘Cherner Chair’ for Plycraft has became his […]


Only the Shadow Knows

Only the Shadow Knows

The first thing we perceive about a room is usually its size.  Architecture speaks the language of volume, form and line. The eye sees definition and boundary, but the mind senses space. One way to embellish a space is through color.  When choosing a paint color, the direction of the sun can play a significant […]


Stone Damask for Traditional Kitchens & Baths

Stone Damask for Traditional Kitchens & Baths

Nothing says traditional interior design more than Damask. The figured floral patterns were developed for silk fabrics in Damascus, Syria since the twelfth century. The beauty of the stylized floral typically found on textiles for upholstery or curtains is no longer limited to fabrics. Traditional kitchens and baths can be enhanced by stone damask patterns. […]


The Inside & Outside of Upholstered Furniture

The Inside & Outside of Upholstered Furniture

When we find someone attractive the underlying element of good bone structure comes into play.  The things inside the body are pretty much all the same no matter the height, proportion, color or finish. If we like ourselves in general we are comfortable in our own skin. When we find an upholstered chair, sofa or […]


A Television Room Gets Comfortable Family Style

A Television Room Gets Comfortable Family Style

New flats in San Francisco maintain their Victorian roots of being on long thin lots. The interiors traditionally have a very long hallway that connects the rooms and there is always a dark room or two on a light well. These make great bedrooms or television rooms because of the lack of light. Samuel F. […]


A Family Room for All

A Family Room for All

A large family room often has to serve more than one purpose. If the family room is a large sunny loft like space with views of San Francisco’s Golden Gate Bridge what family member wouldn’t want to use it?  This family room was used as a part time home office, a music room and alternate […]


Imagine Exotic Zebra Stripes in Stone

Imagine Exotic Zebra Stripes in Stone

Today technology offers the production of almost anything that you can imagine. While sourcing stone tile for a client’s bathroom remodel INSTUDIO interior design directors Samuel Fleming Lewis and Stephen Kladder visited the Waterworks showroom at the San Francisco Design Center. Although the designers were looking for traditional patterns in they were intrigued by the […]


Teen’s Blue Bedroom Design Direction

Teen's Blue Bedroom Design Direction

Do-it-Yourself design clients can purchase online interior Design Direction through instudio-sf.com The following dialogue is between Design Director: Samuel Fleming Lewis and Client: Sharon who has teen age daughter that requested a dark blue bedroom. Sharon: My 15-year-old daughter is in her first year of high school, so we are completely re-doing her room to reflect […]


We Stand for 2″ Venetian Blinds

We Stand for 2" Venetian Blinds

Venetian blinds were widely adopted in homes and office buildings to regulate light in the late 19th and early 20th centuries. Although there are great innovations in light controlling window coverings, Samuel Fleming Lewis & Stephen Kladder of INSTUDIO like classic 2” Venetian blinds for their dual styling that is both vintage and contemporary. Classic […]


Wonderful Rooms of White

Wonderful Rooms of White

In the early1920’s legendary British interior designer Syrie Maugham rejected the small dark Victorian style rooms of her day.  She is credited for designing the first all-white room.  Although she developed other signature styles Maugham established her interior decorating business with all white rooms. For her 1930’s Burlingame, CA apartment June Mejias decorated with white […]


International Chic Restyle

International Chic Restyle

A collection with international chic was brought together for the restyle of this elegant San Francisco living room. Using only what was found in other areas of the home designers Samuel F. Lewis and Stephen Kladder of INSTUDIO helped the homeowner see her furniture and art in a new way. She had collected a wonderful […]


A Modern Bath

A Modern Bath

Bathrooms are one of the most expensive remodeling projects to do. A home’s renovation often starts with updating a bathroom. If your design style is contemporary consider a classic modern white on white bathroom. After seeing a white on white bath designed by INSTUDIO Avner Lapovsky enlisted the design directors to create one of his […]


Black & White Wallpaper

Black & White Wallpaper

Wallpaper falls in and out of interior design trends. Black and white design schemes have also fallen in and out of design trends. Both can offer timeless interior design solutions. Wallpapers have the ability define a room like no other wall treatment. From simple natural colors and textures to outrageous unexpected color and pattern wallpaper […]